No smart, no lighting.
Today, smart lighting has become a hot topic in the whole industry and the whole industry chain. Whether it is an industry summit forum or a corporate promotion event, it is almost impossible to bypass smart lighting. With the continuous release of smart lighting products from major brands, smart lighting is no longer just a "future trend" in the mouth of experts, but has become the focus of current competition in lighting companies.
The era of smart lighting has arrived. Where will the smart lighting go in the future? Will the brand structure of the lighting industry be turbulent and changed due to the arrival of smart lighting? Who will become the new king of the smart lighting era?
Smart home leads smart lighting
Talking about smart lighting cannot be separated from smart home.
Smart home is the inevitable result of the penetration of IT technology (especially computer technology), network technology, and control technology into the traditional home appliance industry.
In recent years, the rapid progress of information technology, the liberalization and high level of communication, the rapid increase in business volume, and the increase in human safety, comfort, and efficiency requirements for the work environment have caused a great increase in the demand for smart homes. At the same time, the development of computer control technology and the growth of electronic information and communication technology have also contributed to the birth and rapid development of smart homes.
Since 1984, after more than 30 years of continuous development, smart home technology has reached maturity and market applications have also been widely popularized.
1）USA have about 40 million smart homes
2）There are almost 5.3 million smart homes in the UK, proportion 19.7%
3）About 6.1 million smart homes in Germany, proportion 15.7%
4）There are about 1.8 million smart homes in Australia, 19.1% of the national total;
5）There are about 7 million smart homes in Japan, 15% of all Japanese family
6）About 25% of South Korea's family are smart homes.
According to the market forecast of Strategy Analytics, the total global consumer spending on smart homes including equipment, systems and services in 2018 will be close to US $ 96 billion, and the compound annual growth rate in the next five years (2018-2023) will be 10%, and by 2023 It will grow to $ 155 billion.
As far as China is concerned
1）China's smart home market shipped 28.89 million units in the first quarter of 2018, a year-on-year increase of 26.3%. Among them, video entertainment equipment and other (large and small home appliances, etc.) accounted for 87.4% of the total shipments. In addition, smart speakers, smart lighting, and temperature control equipment grew the fastest year-on-year.
2）Smart home market is expected to reach 150 million units in 2018, a year-on-year increase of 35.7%
3）It is expected that the shipment volume of the smart home market will exceed 300 million units by 2022, and the main growth will come from home security monitoring, smart lighting and smart speakers.
Smart lighting enters the outbreak
In the 1990s, with the advent of dimming technology, smart lighting began to enter the Chinese market. However, under the influence of consumers' consumer awareness, market environment, product prices, promotion efforts and other aspects, smart lighting has been in a slow development trend. With the continuous maturity of LED lighting technology, Internet technology and AI technology, the global intelligent lighting industry has also ushered in new development opportunities. The market size will continue to expand and the growth rate will continue to accelerate.
According to the statistics of the "Analysis Report on the Development Prospect and Investment Strategic Planning of the Intelligent Lighting Industry" released by the Foresight Industry Research Institute, the statistics show that:
1）In 2013, the global smart lighting market industry size exceeded USD 5.7 billion. Among them, the market size of lamps and related accessories exceeds 1.2 billion US dollars;
2）In 2015, the global smart lighting market size reached USD 7.83 billion;
3）The market size increased by 34.79% to 105.5% in 2016.
4）It is expected that the global smart lighting market size will reach USD 14.878 billion in 2018.
Driven by the growing popularity of the smart home concept and the growing demand for the smart lighting market, domestic and foreign lighting companies including Philips Lighting, Osram, GE, Opple, Sunshine, NVC and others have been deployed.
In 2015, 13 companies including Yaming, Sunshine, Honyar, Opple, Philips, Mulinsen, CREE, Tridonic, Yinghui, BaiNian, CDH, and Dangoo signed a joint statement on joint construction of intelligent lighting with Xiaomi. Caused widespread concern in the industry.
The year of the explosion of smart lighting in 2016
In 2016, major news events in the field of smart lighting have yet to be resolved:
1）On January 9th, Sunshine Lighting held a contract signing ceremony with JD.com. Sunshine Lighting provides networked products and technologies, and JD.com provides cloud services and big data analysis services. Both parties work together to create a powerful smart lighting solution and practice "Internet + lighting";
2）On March 1st, the “2016 China Smart Home Development Summit Forum” was held in Hangzhou. Honyar Electric released the “Hongmi Ecology, Connectivity” smart home development strategy, and cooperated with Huawei, JD.com, LeTV, State Grid, Gubei, MXCHIP reached a strategic cooperation to jointly create China's smart home development 2.0 era;
3）On April 18th, OPPLE and Huawei formally signed a "Strategic Cooperation Agreement." On August 31th, Huawei's Full Connect Conference 2016, OPPLE Lighting appeared at the conference as Huawei's preferred lighting strategic partner. The first products after the cooperation were released at the Smart Home Ecological Conference;
4）On September 1st, the 2016 China (Shanghai) Smart Home Ecological Strategy Summit and Hongyan Siyuan 2.0 New Product Launch Conference with the theme “Smart Life, Smart Creation, Future” was held in Shanghai. At the meeting, Ali Smart and Honyar Electrical Appliances reached an in-depth cooperation to jointly lay out a smart home system with a smart panel as the main control terminal and jointly build a smart home platform;
5）On October 18th, Haier's small housekeeper smart lighting brand listing conference was held in Linyi, Shandong. This conference focused on the theme of "Smart Leadership, Managing the Future," and determined its development strategy for smart lighting;
6）On November 2, Philips Lighting and Xiaomi signed an agreement in Beijing to form a new joint venture company to jointly promote the development of smart and connected home lighting in China;
7）In late December, Op & Huawei's Hilink smart product suite was fully launched. The full involvement of technology giants such as JD.com, Xiaomi, Huawei, and Ali has quickly heated up the smart lighting industry.
8）In 2016, it was also called the year of the explosion of smart lighting by the industry.
After experiencing popularity in 2016, smart lighting began to shift from the stage of speculation to the stage of product application. Although the major lighting brand companies have few actions and sounds, what they have gained is the actual sales and profits created by smart lighting.
Eight trends of smart lighting
Judging from the current status of the industry, smart lighting is still on the eve of the market outbreak, and large enterprises in all links of the industrial chain are gearing up and eager to try. Where is the future of intelligent lighting? According to the opinions of experts from various fields, the development trend of future intelligent lighting is as follows:
01
The lighting industry will soon enter the era of comprehensive lighting intelligent management systems. At the just-concluded Global Lighting and Lighting Industry Summit Forum, Tang Guoqing, chief consultant of Lutron Corporation of the United States, proposed that a comprehensive lighting intelligent management system will be the next outlet of the lighting industry.
02
The integration of smart lighting and smart home channels. Channel innovation and integration is a necessary condition for the rapid development of smart lighting. The promotion of smart lighting through the channels of traditional lighting dealers is one of the paths, but the living environment of traditional lighting dealers is getting worse and the market share is seriously shrinking. Using smart home channels to borrow ships to go to sea, it is conceivable and put into practice for smart lighting companies.
03
Lighting companies will return to the lighting industry. Professionals do professional things. Lighting companies will not have to think too much about the research and development of intelligent technology. As long as they introduce intelligent modules that can share and interconnect, they can produce lighting products that can meet the intelligent needs (dimmable and color grading), and join the platform and intelligent ecosystem. Circle to realize their own value.
04
In the future, smart lighting will form a competition between the ecosystem and the ecosystem. For example, the competition between Xiaomi Smart Ecosystem and Huawei Smart Ecosystem, and JD Smart Ecosystem and Ali Smart Ecosystem.
05
Smart lighting will integrate with health lighting. The ultimate goal of smart lighting is to create a healthy and comfortable light environment for human beings. Taking human needs as the root and human health as the root, this is the fundamental development direction of intelligent lighting.
06
Capital power will lead the future pattern of smart lighting. Smart lighting will enter the stage of rapid development driven by capital forces. The market power of smart lighting will remain firmly in the hands of first-tier brands (especially listed companies). Small and medium-sized enterprises that tried to succeed with smart lighting were either acquired by listed companies or eliminated.
07
Big data will accelerate the upgrade of smart lighting. In the future, smart lighting will form an effective link with big data and integrate with advanced intelligent software and hardware to form a multidirectional interaction between people, the environment and intelligent software and hardware. smart lighting will also move from unidirectional control to multidirectional interactive smart New Era.
08
The price of smart lighting is getting more and more populist. When smart lighting products enter the mass production stage, scale effects follow, coupled with market competition factors, a sharp decline in product prices is an inevitable trend.
The future of intelligent lighting is here. We can endure loneliness and not follow the wave, but if we cannot rise up and follow the trend, then the era of smart lighting may have no place for us.